About Us

LEA CABALARFullSizeRender (1)

OWNER/CEO

Lea (pronounced like Princess Leia from Star Wars), Owner and Operator of Fierce & Fab Promotions and Fierce & Fabulous Book Diva Blog.  A Marketing Professional by day – managing Public Relations, Social Media and Events in the corporate world, her extensive knowledge and expertise in Public Relations, Social Media and Event Planning has aided her ability to assist and provide amazing and remarkable authors the exposure they need to effectively brand themselves and their books.

Although she juggles a variety of different projects and tasks on a daily basis and enjoys and thrives the hectic lifestyle, her highest priority and most important job in the world is being a Mom to her 3 Drama Queens.

HOLLY SHIELDSHolly

MARKETING ANALYST

Holly is a 35 year-old self-professed book addict from Louisville, KY.  By day, she is a health care analyst and her time involves data analysis and cost containment.  By night, she spends time with her husband, Simon, 10 year old son, Ethan, and her book of choice for the night.

Holly got sucked into reading non-stop while she was going through her divorce.  It continued when she found herself in a long-distance relationship with her now-husband, Simon, who lived 4,000 miles in Hereford, England.  It started with Nora Roberts’ paranormal romance series, Sign of Seven, and she eventually set out to read all of Nora’s books.  Several years later and her tastes have changed some, but she still prefers romance and views the Sign of Seven series as one of her all-time favorites.  Holly reads mostly Contemporary Romance, but also enjoys Paranormal Romance, some New Age and Erotica.  She has a weak spot for men with dark hair and light eyes, bad boys with soft hearts and alpha males that know what they want and go after it.  While she’s read and can enjoy books with BDSM elements, you won’t find Holly seeking out books with hardcore BDSM.  She can only tolerate so much pain for pleasure.

Some of her other all-time favorite books or series include Jessica Hawkins’ Cityscape Series (Come Undone, Come Alive and Come Together), Mariana Zapata’s Under Locke and James Patterson’s Sundays at Tiffany’s.